Interview with Jeff Whatcott, former VP Marketing, Acquia

Sandro Groganz

I interviewed Jeff Whatcott about marketing Drupal and Acquia at Gilbane Boston conference. He was then VP Marketing, Acquia and recently moved to work in the same role at Brightcove.

Jeff is probably one of the brightest software marketing experts out there and in this interview, he shares some valuable insights. Most notably, he explains how Acquia offers extended functionality in the cloud for Drupal and builds a business around this combination of Open Source and SaaS that also leverages network effects. In a way, this could make Acquia the Google of the Drupal community.

http://blip.tv/play/gu9H680DAA%2Em4v

As with all InitMarketing.tv videos, you can

One thought on “Interview with Jeff Whatcott, former VP Marketing, Acquia”

  1. Great video, thanks for posting.

    I’ve recently started working for a company that offers products and services on top of open source projects so this was very helpful for me.

    Like

    Reply

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