I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly.
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand’s visibility. With so many brands jostling for attention, the low signal-to-noise ratio might tempt marketers into adopting an “everything but the kitchen sink” approach, attempting every idea from the marketing playbook in the hope that one will stick. However, this would be a mistake: careful niche marketing offers greater opportunities for brand advancements and market share. Let’s see how.
Read more over at opensource.com: Branding and the Open Source Marketplace