Via Copyblogger, I found this entry about educational marketing with so called video white papers:

A few years ago, I began taking the concepts used in developing white papers for clients and applying them to video-based presentations. Not really canned slide-shows, not really product demos, and not just sales presentations, but a mix of the three. I started calling them video white papers, because like a good white paper, they focused on the audience and their issues, not the authors and all the amazing benefits they have to offer. My goal was to provide an alternative to a typical presentation and demo.