“Don’t worry, I was like you too once. I believed that it was possible to define a document format so that I could separate the “look” of the document with the actual information that I was trying to convey. But it turns out that this only works with simple documents. As your document increases in complexity, you shouldn’t need to define new markup to make the document truly structured and portable. So what has to happen, and it does happen all the time, is that the document author goes beyond the markup and considers the presentation of the document.” [1]
Sandro Groganz 