Tweet I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly. In the extremely overcrowded open Continue reading
Tweet I will join Magnolia International Ltd., the company offering the Java-based open-source Content Management System Magnolia CMS, starting January 1, 2013. As a partner and Head of Marketing, my responsibility will be to manage the company’s marketing and community Continue reading
Tweet This is a guest post by my esteemed team mate Vikram Vaswani: A few days ago, I presented a session entitled “Community Matters: Why Open Source Marketing Can Help Improve Your Product” at Open Source India 2012 in Bangalore. Continue reading
Tweet Open Source India is a well-known annual open source conference in India. This year, it will be held in Bangalore between October 12-14 at the NIMHANS Convention Centre, and my Age of Peers colleague Vikram Vaswani will be presenting Continue reading
Tweet Red Hat’s opensource.com has published my article “Marketing open source is made for geeks”, which has a case study and some ideas for how you can take your open source product “across the chasm“. Every open source business ecosystem Continue reading
Tweet No doubt, Open Source is essentially an international business. Open Source vendors who solely focus on one region that might not even be an English-speaking one, will struggle. They will be forced off the road by competitors with an Continue reading
Tweet This blog post lists some important things you should think about when making your first community manager hire, why credibility is the most important trait of character and why being quirky might be a virtue. Full Time Job If Continue reading
Tweet The power of a brand lies in its ability to communicate core product attributes to consumers and evoke an emotional reaction from them. Every marketer knows that emotions can drive purchase decisions and so, a brand that is able Continue reading
Tweet The Community Leadership Summit (CLS) will start in a few days. This post was inspired by meeting notes of last year’s event. Community development is a tricky thing to get right. In a typical vendor or consortium-driven Open Source community, Continue reading
Tweet For most Open Source vendors, their Website is their primary marketing channel and forum to communicate with users, partners and community developers. And so, it’s quite important that the Website meet the vendor’s positioning, messaging and communication needs whilst Continue reading