Month April 2009

Zak Greant and Dave Neary Join InitMarketing

Sandro Groganz Leave a comment

I am very happy to welcome two great additions to the InitMarketing team:

zak_greant_96pxZak Greant is a good friend of mine, hence I am particularly happy to have him on board. Zak has solid experience building and managing online communities, developing electronic frontier business strategies and working with Free Software and Open Source licenses. For example, he had worked as MySQL’s community advocate and for the Mozilla Foundation.

dave_neary_96pxI only recently met Dave Neary at OSBC and was deeply impressed by his understanding of the dynamics of consensus-based communities, and intimate knowledge of the concerns of businesses engaging with free software projects. Dave has served three terms as a member of the board of directors of the GNOME Foundation (2005 – 07) and was a developer and release manager of the GNU Image Manipulation Program (GIMP) from 1999 until 2006.

Interview with Jeff Whatcott, former VP Marketing, Acquia

Sandro Groganz 1 Comment

I interviewed Jeff Whatcott about marketing Drupal and Acquia at Gilbane Boston conference. He was then VP Marketing, Acquia and recently moved to work in the same role at Brightcove.

Jeff is probably one of the brightest software marketing experts out there and in this interview, he shares some valuable insights. Most notably, he explains how Acquia offers extended functionality in the cloud for Drupal and builds a business around this combination of Open Source and SaaS that also leverages network effects. In a way, this could make Acquia the Google of the Drupal community.

http://blip.tv/play/gu9H680DAA%2Em4v

As with all InitMarketing.tv videos, you can