Video Interview with Andrew Rodaway, Director of Marketing, Canonical

I very much enjoyed the video interview conducted with Andrew Rodaway, Director of Marketing, Canonical at OSiM.

In that interview, Andrew says:

“A lot of money will come into the open-source movement over the next few years and that drives the marketing agenda.”

He is certainly very right, because at InitMarketing, we experience steady and growing demand for our Open Source marketing services. Although the global economy isn’t in good shape, our customers invest in marketing their Open Source products more than ever.

It really seems that Open Source is doing good in a time of recession and every marketing dollar invested by Open Source vendors in a time where proprietary vendors struggle during an economic downturn is wisely spent because it gets them ahead of proprietary competition.

Watch the interview with Andrew Rodaway about marketing Canonical and Ubuntu at InitMarketing.tv.

Video Interview with Stormy Peters, Executive Director, GNOME Foundation

I just published a video interview with Stormy which I recorded at OSiM in Berlin.

Stormy is Executive Director, GNOME Foundation, since July 2008. Working with the Board of Directors, Advisory Board, and the GNOME Foundation members, she helps strengthening the Foundation by attracting new industry members and community contributors.

In this interview she talks about reaching consensus on marketing-related decisions with a community-driven project such as GNOME, how she plans to position GNOME, how to attract more donators, and more.

Find the interview Stormy Peters about Marketing GNOME at InitMarketing.tv.

Interview with Boris Kraft, CTO Magnolia

A video interview with Boris Kraft, CTO Magnolia, the Simple Open Source Content Management System, just got published on InitMarketing.tv. Boris discusses various aspects of marketing Magnolia.

Here’s an excerpt of the part I find most interesting:

Question: You’re building up the Magnolia office in New York. Is there a difference you realized between how to market your open source product in Europe compared to the US?

Boris Kraft: I think there are many differences. The expectations are different in the US, there are all these images we have in our heads about how the US economy works, about how the consumers are, and a lot of that is actually true. It’s much more hype, marketing is very very important, and the whole process is very fast, so it’s much more hype than substance – that’s my experience so far. So, coming from an European country – like Magnolia International sitting in Switzerland – this is a part where we typically have a very thoughtful way of doing things. We like to produce quality, and it takes longer, this is very difficult for us to deal with: To have this “Swiss mind set” and come to the US and basically clash with the “US mind set”. I kind of have to be there and say “we are the best, we are the greatest, we have everything tomorrow” whereas here we would say “yes, well, actually we can do this, yes” – you know, it’s a very different perception…

You can watch the interview highlights (4:44), the full interview (12:38), or read the transcript of the full interview.

Video Interviews about Open Source Marketing on InitMarketing.tv

InitMarketing.tv - Open Source Marketing VideosInitMarketing.tv has just been launched! This is where InitMarketing will publish video interviews with key figures about marketing Open Source software. Currently, there are three interviews available:

  • Bruce Perens, co-founder of the Open Source Initiative
  • Florian Effenberger, Co-lead OpenOffice.org Marketing Project
  • Oliver Nachtrab, former Product Manager, SUSE, Open-Xchange

More interviews will be published regularly, such as with Andrew Rodaway (Director of Marketing, Canonical), Fabrizio Capobianco (CEO, Funambol), Shane Martin Coughlan (FTF Coordinator, Free Software Foundation Europe), Stormy Peters (Executive Director, Gnome Foundation), Boris Kraft (CTO, Magnolia), and more.

Thanks to all interviewees for great insights and also to Wirawan Harianto for his design work!

Watch the video interviews about Open Source marketing.