An Introduction to Radical Constructivism
By chance, I found An Introduction to Radical Constructivism online. This article is part of the excellent book “Die erfundene Wirklichkeit” (edited by Paul Watzlawick) that influenced me a lot during my university studies.
Call constructivism my theoretical mantra 
It’s the only theory that does not attempt to explain reality and defines truths, but explains why we explain reality the way we explain it - and why we fight for a certain truth. It also serves as a perfect theoretical basis to understand “knowledge” as a social phenomena.
October 9th, 2007 at 5:39 pm
[...] authors hit the nail, positioning marketing in a constructivist manner by referring to Web 2.0 phenomena they describe as “consumer collaboration”, [...]