The Next Level at InitMarketing: Staff and Partnership

It’s been very quiet on my blog lately due to the fact that I was very busy with working for InitMarketing customers and in parallel brought InitMarketing to the next level.

InitMarketing is now 15 months old and keeps growing at a steady pace, not too fast and not too slow. I have recently added four more customer references to our Web site: IKS Project, OXID eSales, Jahia, todoyu.

My workload grew up to a point where I realized that I should do my first hire. Effective May 1st, a person in the U.S. started to work full time for InitMarketing. He is currently in probation and things look good. It’s a great relief for me to be able to transfer undone tasks at the end of my work day to the U.S. and receive finished deliverables when I start again my next work day. Of course, he’ll gradually start to manage customer projects himself and will also do sales to expand our customer base in the USA.

Ultimately, I can spend more time with my family now, especially with my little daughter. As much as I enjoy working for my customers and building InitMarketing, I don’t want to miss out on actively experiencing my daughter’s childhood.

Right from the start, I had a very good feeling concerning InitMarketing. I quickly realized from the feedback I got that I focused on the right niche at the right time. Today, things go together well once more. There are two people wthin InitMarketing who are interested in a partnership. We are currently investigating in setting up either a company with limited liability (GmbH) or a private stock company (AG) in Germany. The latter would better fit with the Open Source spirit of InitMarketing, where “credit where credits are due” would translate into “allot shares where shares are due”.

We’ll have our second child around August/September, hence I am happy to see today that InitMarketing is doing well; that others are happy to take responsibility and build the business together with me; that people are proud to work full time for InitMarketing; that the team of freelancers within InitMarketing is highly professional and knowledgeable. This all gives me the ability to support my family in a few months without sacrificing the quality of marketing services that InitMarketing customers expect.

Work-life balance at its best – but you’ll have to work hard to achieve it 😉

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