Seminar on Open Source Marketing in Istanbul

Next week, Thursday, I will present in Istanbul, Turkey on “Does Open Source Software Needs Marketing? Why and How”.

Here’s further information from the invitation letter:

We would like to see you among us for the Open Source Marketing seminar
jointly organized by TUBITAK UEKAE and IBM-Bilgi Center for Advanced Studies,
to take place on November 27th at 13:00 in Istanbul Bilgi University
Dolapdere Campus.

The seminar will be delivered by Sandro Groganz, the founder of and consultant
for the open source marketing firm InitMarketing. Detailed info regarding the
seminar is provided below.

Date: November 27, 2008 Thursday
Time: 13:00
Plave: Istanbul Bilgi University Dolapdere Campus

Thank you in advance.
Best regards
Pardus Project // TÃœBÄ°TAK UEKAE

Does Open Source Software Needs Marketing? Why and How

The market share of Open Source software will double within the next four
years. More and more new companies provide Open Source products right from
the start and established players release their source code under an OSS

These days, everyone knows that Open Source is a viable business model – but
how does one successfully market an Open Source product? A download link
alone will not suffice. It rather needs a strategy combinin traditional
marketing with community relations and social media marketing.

This presentation will showcase examples from the Open Source domain and
provide hands-on advice about how to unfold a vital Open Source ecosystem
where geeks and customers alike contribute to value creation.

Looking forward to seeing you there! Thanks to Erkan Tekman of Pardus fame for organizing it.

Video Interview with Andrew Rodaway, Director of Marketing, Canonical

I very much enjoyed the video interview conducted with Andrew Rodaway, Director of Marketing, Canonical at OSiM.

In that interview, Andrew says:

“A lot of money will come into the open-source movement over the next few years and that drives the marketing agenda.”

He is certainly very right, because at InitMarketing, we experience steady and growing demand for our Open Source marketing services. Although the global economy isn’t in good shape, our customers invest in marketing their Open Source products more than ever.

It really seems that Open Source is doing good in a time of recession and every marketing dollar invested by Open Source vendors in a time where proprietary vendors struggle during an economic downturn is wisely spent because it gets them ahead of proprietary competition.

Watch the interview with Andrew Rodaway about marketing Canonical and Ubuntu at

Video Interview with Stormy Peters, Executive Director, GNOME Foundation

I just published a video interview with Stormy which I recorded at OSiM in Berlin.

Stormy is Executive Director, GNOME Foundation, since July 2008. Working with the Board of Directors, Advisory Board, and the GNOME Foundation members, she helps strengthening the Foundation by attracting new industry members and community contributors.

In this interview she talks about reaching consensus on marketing-related decisions with a community-driven project such as GNOME, how she plans to position GNOME, how to attract more donators, and more.

Find the interview Stormy Peters about Marketing GNOME at