The major goal of Mindquarry’s marketing strategy for 2007 is to reach a high visibility in the North American (NA) market. To achieve this goal, Mindquarry seeks a PR agency located in the USA.
- located in USA
- record of successful PR campaigns for Open Source companies
- excellent contacts to leading IT media and stakeholders
- staff member(s) with good reputation in IT blogosphere
Matches with your PR agency? Please contact me: sandro [dot] groganz [at] mindquarry [dot] com.
Mindquarry was founded in the summer of 2006 by three graduate students of the Hasso-Plattner-Institute in Potsdam, Germany. The founders set out to build better tools for knowledge workers,the result – Mindquarry, the Open Source Collaborative Software for file sharing, tasks management and Wiki editing. For a fast startup, Mindquarry got financial backing through the Hasso Plattner Ventures; Hasso Plattner being a co-founder of SAP. More information about Mindquarry is available on the Internet at www.mindquarry.com.
6 thoughts on “Mindquarry Seeks PR Agency in USA”
So, did you find a good one 🙂 It would be great if you share with others.
Madmak and me are already in contact, so, he knows 🙂
I am reluctant to post details on my blog before we have successful results from the PR agency we will choose, but feel free to contact me in private and I am happy to share our experience: sandro(dot)groganz(at)gmail(dot)com
We specialize in the US Hispanic and multicultural markets, in addition to our outstanding general market work. Are US multicultural markets part of your plan at all?
JM De Jesus
We actually never thought of it. At the current point of our business, it seems too early to narrow our focus to the US Hispanic markets. Nevertheless, this is of course a huge market.
I wonder, what would be the benefit for an Open Source company to market their product to such specific groups? How would such a PR differ from one for the US market in general? How about multicultural markets in general – where do you see the difference?
I’d be very interested to hear your feedback!
The US Hispanic market alone is about to hit the $Trillion mark in consumer expenditures any day now. Expenditures in the multicultural market overall are the 5th or 6th largest economy in the world as measured by GNP with the Hispanic market following that fairly closely by itself.
The Business to Business opportunity with entrepreneurs and companies run by entrepreneurs in these markets is very fertile ground for any tech or web based product with Hispanic women leading the way as entrepreneurial start ups on a national basis in the US.
It’s simply a must for any US based integrated marketing campaign or program. While we are a smaller independent boutique, our large global agency general market competition is pretty stiff but in Hispanic and multicultural, none of them can touch us in terms of track record of experience and overall value.