Money and Reputation

From Sandro Groganz, Open Source Marketing Consultant

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I have a deep fascination for quantum physics ever after reading Heisenberg’s book Physics and Beyond (”Der Teil und das Ganze” in German) while graduating at high school.

For example, the concept of wave-particle dualism states that all matter exhibits both wave- and particle-like properties. Just imagine the next person you are talking to suddenly transforming into innumerable numbers of waves going right through you (The Matrix contains a similar scene).

Wave-particle dualism seems like a nice analogy to describe the core elements of Open Source communities. For example, interaction between OSS community members exhibits both monetary as well as reputational properties. Money is the particle of OSS communities, while reputation is the wave.

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Money and reputation can be regarded as the same “thing” which appears to us in two different properties. Both are a mean to value a person’s expertise. You get what you’re worth, either in terms of money (i.e. getting paid for your work), or in terms of reputation (i.e. being acknowledged as a valuable community member).

The dividing line between money and reputation is blurry, because money is another way of valuing reputation and building a reputation can seamlessly lead to making money.

The money-reputation-”thing” is a quantum, an indivisible entity of Open Source communities, a matter of economic and personal exchange forming the basis for The Wealth of Networks.

Author

The founder of Initmarketing, Sandro Groganz is an acknowledged expert in the field of Open Source marketing. Formerly VP of marketing at Mindquarry (an Open Source startup financed by Hasso Plattner Ventures) and VP communication at eZ Systems (the creator of the Open Source content management system eZ Publish), Sandro also has a solid background as a PHP developer, consultant and author contributing to a number of books on LAMP programming. He maintains a blog over at http://sandro.groganz.com and you can reach him via Twitter as @ordnas.


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