Corporate Web Site

From Sandro Groganz, Open Source Marketing Consultant

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Most customers will expect that you have a .com domain. Anything else (.info, .net, .org) will confuse them and they might not find you.

Appearance and Navigation

All you need to know is in this nice little book: Don't Make Me Think.

Content

Your Web site should contain at least the following pages/information:

  • (front page): The first page of your site needs to tell visitors why they should stay, i.e. what you offer to them. This is where you should place your tagline/mission statement.
  • Contact: Provide at least postal address, email, phone, fax. Phone is very important, because some customers prefer talking to you before they buy anything.

(Others to be added)

Author

Sandro Groganz alias "ordnas" practices and fathoms the art of marketing and community relations in the domain of Open Source. He is founder of InitMarketing, an Open Source marketing consultancy.


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  • This page was last modified 19:47, 29 December 2007.
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