Sandro Groganz, Open Source Marketing Consultant » Articles

Commercialization of PHP Software

ordnas — Mon, 30 Nov 2009 15:30:44 +0000

I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source license. Yet, most of the recommendations also apply to proprietary offerings.

The article has initially been published in German by PHPmagazin. It has now been translated to English and is available on the Initmarketing website: Commercialization of PHP Software.

A Primer on Europe for US-Based Open Source Communities and Vendors

ordnas — Fri, 31 Jul 2009 12:01:37 +0000

Wazi just published an article I wrote, comparing Europe and the US, which hopefully allows Open Source vendors based in the US to better understand the European market.

The article is based on the research I did for the talk I presented at this year’s OSBC. The part I personally find most interesting is:

It’s worth noting here the German study revealed that saving on licensing costs is more important to those adopting open source software for the first time. The longer someone uses FOSS, the more important the “freedom” aspects become — namely open standards, vendor independence, and the free and open source software philosophy. Hence, open source vendors need to approach potential customers in Europe differently depending on how open source savvy these potentials are.

That same study actually revealed a high level of satisfaction of users of Free and Open Source Software.

I’d like to thank the InitMarketing team for their valuable input while researching the topic and writing the article!

Now, enjoy reading my article over at Wazi: A Primer on Europe for US-Based Open Source Communities and Vendors

German Article about Marketing Open Source PHP Software is Online

ordnas — Thu, 04 Dec 2008 04:43:25 +0000

My article published in German PHP Magazine is now available online: Vermarktung von PHP-Software – Kunden gewinnen auf die offene Art.

Article About Marketing Open Source PHP Software in German PHP Magazin

ordnas — Wed, 23 Jul 2008 10:36:11 +0000

German PHP Magazin published an article written by myself with some guidelines how to market Open Source software based on PHP. Grab the current issue 5.2008 and check out the article entitled “Auf die offene Art”.

Interview on CMSWire

ordnas — Fri, 11 Jan 2008 12:01:21 +0000

CMSWire asked me to be the first they interview for their brand new column Flash Quiz. If you ever wondered how much I sleep and whether I like fancy cars, check out Flash Quiz: Sandro Groganz Speaks.

Article on MySQL Administrator in Int. Linux Magazine

ordnas — Sat, 17 Apr 2004 10:09:44 +0000

This month’s Issue 42 of the International Linux Magazine ships with a review I have written about MySQL Administrator.

Article on New MySQL Extension

ordnas — Sat, 20 Mar 2004 12:26:31 +0000

Zak Greant and Georg Richter have put together an excellent article on the new MySQL extension.

Linux-Magazin Publishes Review of MySQL-Administrator

ordnas — Thu, 04 Mar 2004 19:46:39 +0000

The current issue of the German Linux-Magazin ships with a review I wrote about MySQL-Administrator.

Article on MySQL Transactions in “iX”, German Magazine for Professionals

ordnas — Thu, 13 Nov 2003 22:02:20 +0000

Today, the current issue of iX has published my article on transactions in MySQL. It’s a comprehensive and brief introduction to the topic. The text is written in German. To obtain it, you buy iX at a kiosk or in a fiew weeks online in the virtual kiosk.

Linux-Magazin Publishes MySQL Con Report

ordnas — Fri, 09 May 2003 08:44:55 +0000

The German Linux Magazin published Sandro’s report from the first MySQL User Conference, which is also available online [1].

[1] http://www.linux-magazin.de/Artikel/ausgabe/2003/06/mysql/mysql.html