Archive for the 'Articles' Category

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Commercialization of PHP Software

Monday, November 30th, 2009

I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source license. Yet, most of the recommendations also apply to proprietary offerings.

The article has initially been published in German by PHPmagazin. It has now been translated to English and is available on the Initmarketing website: Commercialization of PHP Software.

Posted in Articles, Business, Content Management, Licensing, Marketing, MySQL, Open Source, PHP, eZ | No Comments »

A Primer on Europe for US-Based Open Source Communities and Vendors

Friday, July 31st, 2009

wazi_logo1

Wazi just published an article I wrote, comparing Europe and the US, which hopefully allows Open Source vendors based in the US to better understand the European market.

The article is based on the research I did for the talk I presented at this year’s OSBC. The part I personally find most interesting is:

It’s worth noting here the German study revealed that saving on licensing costs is more important to those adopting open source software for the first time. The longer someone uses FOSS, the more important the “freedom” aspects become — namely open standards, vendor independence, and the free and open source software philosophy. Hence, open source vendors need to approach potential customers in Europe differently depending on how open source savvy these potentials are.

That same study actually revealed a high level of satisfaction of users of Free and Open Source Software.

I’d like to thank the InitMarketing team for their valuable input while researching the topic and writing the article!

Now, enjoy reading my article over at Wazi: A Primer on Europe for US-Based Open Source Communities and Vendors

Posted in Articles, Business, Marketing, Open Source | No Comments »

German Article about Marketing Open Source PHP Software is Online

Thursday, December 4th, 2008

My article published in German PHP Magazine is now available online: Vermarktung von PHP-Software – Kunden gewinnen auf die offene Art.

Posted in Articles, Marketing, Open Source, PHP | No Comments »

Article About Marketing Open Source PHP Software in German PHP Magazin

Wednesday, July 23rd, 2008

German PHP Magazin published an article written by myself with some guidelines how to market Open Source software based on PHP. Grab the current issue 5.2008 and check out the article entitled “Auf die offene Art”.

Posted in Articles, Marketing, Open Source | 1 Comment »

Interview on CMSWire

Friday, January 11th, 2008

CMSWire asked me to be the first they interview for their brand new column Flash Quiz. If you ever wondered how much I sleep and whether I like fancy cars, check out Flash Quiz: Sandro Groganz Speaks.

Posted in Articles, Content Management, Marketing, MySQL, Open Source, Personal, Social Software | No Comments »

Article on MySQL Administrator in Int. Linux Magazine

Saturday, April 17th, 2004

Linux Magazine coverThis month’s Issue 42 of the International Linux Magazine ships with a review I have written about MySQL Administrator.

Posted in Articles, MySQL | No Comments »

Article on New MySQL Extension

Saturday, March 20th, 2004

Zak Greant and Georg Richter have put together an excellent article on the new MySQL extension.

Posted in Articles, MySQL | No Comments »

Linux-Magazin Publishes Review of MySQL-Administrator

Thursday, March 4th, 2004

Linux Magazin 04.2004 The current issue of the German Linux-Magazin ships with a review I wrote about MySQL-Administrator.

Posted in Articles, MySQL | No Comments »

Article on MySQL Transactions in “iX”, German Magazine for Professionals

Thursday, November 13th, 2003

Today, the current issue of iX has published my article on transactions in MySQL. It’s a comprehensive and brief introduction to the topic. The text is written in German. To obtain it, you buy iX at a kiosk or in a fiew weeks online in the virtual kiosk.

Posted in Articles, MySQL | No Comments »

Linux-Magazin Publishes MySQL Con Report

Friday, May 9th, 2003

The German Linux Magazin published Sandro’s report from the first MySQL User Conference, which is also available online [1].

[1] http://www.linux-magazin.de/Artikel/ausgabe/2003/06/mysql/mysql.html

Posted in Articles, Events, MySQL | No Comments »

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