http://sandro.groganz.com/weblog/2009/10/12/the-real-unique-buying-proposition-of-open-source-software/ The Art of Being Open Fri, 05 Mar 2010 09:54:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://sandro.groganz.com/weblog/2009/10/12/the-real-unique-buying-proposition-of-open-source-software/comment-page-1/#comment-248696 Links 16/10/2009: Asterisk Gets IBM Support, OpenOffice.org 3.2 Beta Released, Uruguay Students All to Use GNU/Linux | Boycott Novell Sat, 17 Oct 2009 01:15:35 +0000 http://sandro.groganz.com/weblog/?p=661#comment-248696 [...] The Real Unique Buying Proposition of Open Source Software Most important to Open Source advocates it that there are communication and sales processes in Open Source Marketing that one should take care of. Open Source lead generation begins very early (Twitter, Weblog, etc.) and does not end once you closed a deal. It’s a continuous process. When a customer bought your cost argument, you’d better make sure that this customer can also experience the freedom of using your product. Open up endless opportunities through third-party extensions, technical tutorials and so on. This is how you retain customers in Open Source. It only works if you have built-in freedom into your business ecosystem. [...] [...] The Real Unique Buying Proposition of Open Source Software Most important to Open Source advocates it that there are communication and sales processes in Open Source Marketing that one should take care of. Open Source lead generation begins very early (Twitter, Weblog, etc.) and does not end once you closed a deal. It’s a continuous process. When a customer bought your cost argument, you’d better make sure that this customer can also experience the freedom of using your product. Open up endless opportunities through third-party extensions, technical tutorials and so on. This is how you retain customers in Open Source. It only works if you have built-in freedom into your business ecosystem. [...]

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