Archive for March, 2008

Stephan Voigt Provides Business Consulting in Germany

Tuesday, March 25th, 2008

My former appreciated boss at Mindquarry started to offer his business know-how as an independent consultant for software companies in Germany: Stephan Voigt was CEO at Mindquarry and I always enjoyed working with him while being the VP Marketing there.

Stephan offers consulting services such as:

  • interim CEO/COO
  • marketing strategy consulting
  • sales concepts and execution
  • investor relations
  • and more

His focus is not on Open Source software only, but of course he has expertise in that area.

All the best for your business, Stephan!

What Would You Ask Microsoft’s Top Lawyer?

Thursday, March 20th, 2008

At Open Source Business Conference (OSBC) next week, Brad Smith, general counsel for Microsoft, will keynote the event. A panel and the audience will be able to ask him questions right after his presentation.

InitMarketing fellow Stephen Walli blogged some questions he would like to see raised and I set up an area where everyone can post questions and vote as well as comment on suggested questions: What would YOU ask Brad Smith at OSBC?

InitMarketing Logo Contest - 12 More Days

Wednesday, March 19th, 2008

The deadline for submitting your take on a logo for my Open Source marketing consultancy is approaching quickly, being March 31st.

Several nice logos have already been submitted:

InitMarketing Logo Submissions

You got a better idea? Submit an InitMarketing logo and win an iPod touch (32GB) plus $50 iTunes gift card.

Feel free to rate and comment submitted logos.

Open Source CMS Companies Wanted for EU Project Proposal

Tuesday, March 18th, 2008

Wolfgang Maass contacted me and asked if I would like to join the board of experts of an EU project they are going to propose. They are actually also looking for Open Source CMS companies (vendors or system integrators) who would like to join as a partner.

The EU project proposal entitled „Interactive Knowledge“ is currently being developed by a consortium which is led by Salzburg Research. The objective is to develop a “next generation semantic content management framework” based on existing frameworks, but with significant technological improvements ranging from RDF-storage to easy definition of workflows and business rules, and to dynamically re-configurable web interfaces.

Some more info on the objectives in Wolfgang’s words:

Our experience is that many smaller content management solution providers find it hard to make full use of the new standards such as RDF and CSS 3.0 when it comes to keeping solutions maintainable, re-usable or when it comes to cross-media publishing on mobile and other platforms. Increasingly, content management needs to interface with the “Internet of things”, e.g. you can get additional health information about a certain food product, by entering the retail store’s product code into a web-based content management system or into your mobile PA.

This is what the „Interactive Knowledge“ EU project will offer:

  • 50 smaller CMS companies can become early adopters (small grants of up to 12.000 Euro are possible)
  • 7 European SMEs who have content management systems will be offered to become full partners in this project and act as requirements experts as well as getting their own frameworks benchmarked with respect to their semantic capabilities. There are budgets between 80.000 and 200.000 Euro available, at a funding rate of 75%.

So, the „Interactive Knowledge“ EU project proposal is an excellent opportunity to benefit from a large scale R&D effort.

I know Wolfgang for quite some time and he told me that the project administrators have a very good track record in this type of project, are experts in the field and can assist with the administrative entry hurdles. This is good, because it will avoid that the EU bureaucracy and lazy project partners will eat up your valuable resources. I know how important this is because I have experience as a work package leader on behalf of eZ Systems of the successfully finished tOSSad EU project.

If you are interested, please send an email to wolfgang dot maass at hs-furtwangen dot de no later than this Thursday, March 20th, 2008.

See you at the kick-off meeting after the EU accepted the proposal :)

Meet Me at OSBC, San Francisco

Thursday, March 13th, 2008

I will be flying to San Francisco at March 23rd for Open Source Business Conference (OSBC), which takes place March 25th and 26th. Prior to OSBC, I will attend the second annual Microsoft Open Source ISV Forum at March 24th. I will fly back to Germany March 27th.

Please get in touch with me if you would like to meet.

Join OSMPA: Open Source Marketing Professionals Association

Wednesday, March 12th, 2008

Helge Brzoska initiated OSMPA, the Open Source Marketing Professionals Association.

Some prominent members already joined:

Of course, I am also a member. If you’re into Open Source marketing, feel free to join OSMPA.

Marketing Open Source Software - Slides Online

Wednesday, March 5th, 2008

I just finished my talk at Drupalcon and put the slides online:

Thanks to everyone who attended and I very much enjoyed the discussions we had about marketing Drupal.

PS: I shamelessly forked some conceptual and visual ideas for the slides from Marty Neumeier - if you steal, steal from the best! I’ll evolve my slides over time and make them more unique once we have a corporate design for InitMarketing. The logo contest is still open.