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	<title>Comments on: Marketing Microsoft&#8217;s Open Source Partner Program</title>
	<atom:link href="http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/feed/" rel="self" type="application/rss+xml" />
	<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/</link>
	<description>The Art of Being Open</description>
	<pubDate>Sun, 23 Nov 2008 15:29:24 +0000</pubDate>
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		<title>By: Nir</title>
		<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77575</link>
		<dc:creator>Nir</dc:creator>
		<pubDate>Fri, 15 Feb 2008 18:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77575</guid>
		<description>Obviously you should be wary of Microsoft's agenda and, if you partner with them, constantly examine that you're not being used or compromising your values or harming your own brand.

But there's also huge potential gain for OSS here, even if they don't intend it. Microsoft has strong reach into corporate IT, much of it still reluctant to adopt OSS. For one, it will be harder for Microsoft to spread FUD on the Open Source model when they support an initiative like this. 

Often it's developers who push OSS from bottom up - being able to do it incrementally, installing OSS products that interoperate with MS ones, will make it significantly easier for them. Later on, once OSS benefits are proven, the path is clear for more further, deeper changes. Embrace, extend and extinguish works both ways.</description>
		<content:encoded><![CDATA[<p>Obviously you should be wary of Microsoft&#8217;s agenda and, if you partner with them, constantly examine that you&#8217;re not being used or compromising your values or harming your own brand.</p>
<p>But there&#8217;s also huge potential gain for OSS here, even if they don&#8217;t intend it. Microsoft has strong reach into corporate IT, much of it still reluctant to adopt OSS. For one, it will be harder for Microsoft to spread FUD on the Open Source model when they support an initiative like this. </p>
<p>Often it&#8217;s developers who push OSS from bottom up - being able to do it incrementally, installing OSS products that interoperate with MS ones, will make it significantly easier for them. Later on, once OSS benefits are proven, the path is clear for more further, deeper changes. Embrace, extend and extinguish works both ways.</p>
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		<title>By: Zak Greant</title>
		<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77541</link>
		<dc:creator>Zak Greant</dc:creator>
		<pubDate>Fri, 15 Feb 2008 16:55:15 +0000</pubDate>
		<guid isPermaLink="false">http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77541</guid>
		<description>The problem with Microsoft is that - despite their Open Source efforts - as a whole they still actively work against the entire Free Software/Open Source/Electronic Frontier community. They have been brandishing patents, seeking to redefine the meaning of Open Source to fit their ends and actively working to sabotage open standards efforts.

Supporting them is a tricky thing - while there is a good chance that some part of Microsoft is engaging with you in a genuine fashion, this will still be just a small part of a much larger organization with top-down strategic decision making.

Microsoft's current Open Source activities represent a way for them to confuse individuals, organizations and legislators about their true intentions and activities. They will spend your reputation and then discard you.

I know that Microsoft would provide a prestigious and well-paying gig, but it would be unfortunate to see your first big client be a company that represents the blue pill of proprietary business status quo.</description>
		<content:encoded><![CDATA[<p>The problem with Microsoft is that - despite their Open Source efforts - as a whole they still actively work against the entire Free Software/Open Source/Electronic Frontier community. They have been brandishing patents, seeking to redefine the meaning of Open Source to fit their ends and actively working to sabotage open standards efforts.</p>
<p>Supporting them is a tricky thing - while there is a good chance that some part of Microsoft is engaging with you in a genuine fashion, this will still be just a small part of a much larger organization with top-down strategic decision making.</p>
<p>Microsoft&#8217;s current Open Source activities represent a way for them to confuse individuals, organizations and legislators about their true intentions and activities. They will spend your reputation and then discard you.</p>
<p>I know that Microsoft would provide a prestigious and well-paying gig, but it would be unfortunate to see your first big client be a company that represents the blue pill of proprietary business status quo.</p>
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		<title>By: ordnas</title>
		<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77444</link>
		<dc:creator>ordnas</dc:creator>
		<pubDate>Fri, 15 Feb 2008 12:26:17 +0000</pubDate>
		<guid isPermaLink="false">http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77444</guid>
		<description>@Zak: So Microsoft is Morpheus and I am Neo? :)

I would very much appreciate if you formulated your reasoning.

Thanks!
Sandro</description>
		<content:encoded><![CDATA[<p>@Zak: So Microsoft is Morpheus and I am Neo? <img src='http://sandro.groganz.com/weblog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I would very much appreciate if you formulated your reasoning.</p>
<p>Thanks!<br />
Sandro</p>
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		<title>By: Once More unto the Breach</title>
		<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77276</link>
		<dc:creator>Once More unto the Breach</dc:creator>
		<pubDate>Fri, 15 Feb 2008 04:17:45 +0000</pubDate>
		<guid isPermaLink="false">http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77276</guid>
		<description>&lt;strong&gt;Would you do Open Source Marketing for Microsoft?...&lt;/strong&gt;

[Updated 2008-02-14, 20:15] Sandro also posted on the subject. Microsoftâ??s partners team through its NXT initiative launched a campaign focused on open source ISVs in 2007 in conjunction with the Open Source Business Conference.Â  The campaign is des...</description>
		<content:encoded><![CDATA[<p><strong>Would you do Open Source Marketing for Microsoft?&#8230;</strong></p>
<p>[Updated 2008-02-14, 20:15] Sandro also posted on the subject. Microsoftâ??s partners team through its NXT initiative launched a campaign focused on open source ISVs in 2007 in conjunction with the Open Source Business Conference.Â  The campaign is des&#8230;</p>
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		<title>By: Zak Greant</title>
		<link>http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77147</link>
		<dc:creator>Zak Greant</dc:creator>
		<pubDate>Thu, 14 Feb 2008 21:59:29 +0000</pubDate>
		<guid isPermaLink="false">http://sandro.groganz.com/weblog/2008/02/14/marketing-microsofts-open-source-partner-program/#comment-77147</guid>
		<description>Oh Sandro. You took the blue pill. You're supposed to take the *red* pill. :)</description>
		<content:encoded><![CDATA[<p>Oh Sandro. You took the blue pill. You&#8217;re supposed to take the *red* pill. <img src='http://sandro.groganz.com/weblog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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