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Sandro Groganz

Sandro Groganz

Marketing and Open Source

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Tag Archives: seth_godin

Empathy in Marketing and Sales

Posted on July 25, 2007 by ordnas — No Comments ↓

Tweet Seth Godin’s thoughts on empathy: The mistake most blogs and books make: they are about the writer, not the reader. That’s only half the truth, because the art of self-disclosure lets others open up and tell you about their Continue reading →

Posted in Marketing | Tagged empathy, self_disclosure, seth_godin, spin_selling | Leave a reply

Managed Intuition

Posted on January 9, 2007 by ordnas — No Comments ↓

Tweet Seth Godin writes: [...] the art of management is in understanding that all problems are different, and that your intuition and insight are the key. On HBS Working Knowledge I read in When Not to Trust Your Guts: [...] Continue reading →

Posted in Business | Tagged intuition, seth_godin | Leave a reply
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