Patrick Ohnewein of the Free Software Centre in South Tyrol on Open Source and Government

I’ve just uploaded my video interview with Patrick Ohnewein, Head of the Free Software Center in South Tyrol.

I met Patrick at the South Tyrol Free Software Conference (SFScon) and had the chance to ask him a number of questions, including:

  • What is the role of the Free Software Center?
  • Is there greater awareness of Open Source in government?
  • Is there a pattern in Open Source adoption?

Patrick also explains the motivation of the local government in sponsoring the development of the TIS Innovation Park and highlights how local companies in the region are using free software to distribute knowledge and foster innovation.

Stéfane Fermigier About Nuxeo's Marketing and the French Open Source Community

Last week, I published a video interview with Ross Turk that I recorded at Open World Forum in Paris. Here’s another interview that I recorded at the event, this time with Stéfane Fermigier, Founder and Chairman at Nuxeo. In this interview he discusses how Nuxeo markets its open source product and he also provides insight into the French open source community. Merci for a great interview, Stéfane!

Ingridient Branding in Open Source Communities – Interview with Eclipse's Ian Skerrett

Back at Eclipse Summit 2010, I had the chance to interview Ian Skerrett, Director, Marketing at Eclipse Foundation on all things marketing Eclipse.

He very nicely describes how he utilizes ingridient branding to leverage the marketing resources of Eclipse members to not only push their own solutions, but to also raise the visibility of the Eclipse brand:

I keep on coming back to ingredient branding. The most famous would be the “Intel Inside”, and Intel certainly paid a lot of money to create that, but they also used their partners to take Intel out to the end-users. [At Eclipse] it is really about working with the projects to make sure that they are good communicators, and they’re communicating a solution. To me the interesting thing is how do you get the wider community to understand that Eclipse is a place for doing collaboration.

Watch the video or read the transcript of the Interview with Ian Skerrett about Marketing Eclipse at

Video Interview with Matt Aslett

The wait is over! Finally, I found some time to revitalize and a new video after a long time is up.

It’s a great video interview with Matt Aslett, one of the best analysts regarding Open Source.

There are more video interviews in the pipeline, ready to be published, and I’ll record new ones at upcoming events I’ll attend. As you can see, I found a way how to squeeze out some time again besides having a growing business and 2 little kids. Yes, it’s possible – it only takes 18 months and someone who helps with editing the videos :)

Interview with Jeff Whatcott, former VP Marketing, Acquia

I interviewed Jeff Whatcott about marketing Drupal and Acquia at Gilbane Boston conference. He was then VP Marketing, Acquia and recently moved to work in the same role at Brightcove.

Jeff is probably one of the brightest software marketing experts out there and in this interview, he shares some valuable insights. Most notably, he explains how Acquia offers extended functionality in the cloud for Drupal and builds a business around this combination of Open Source and SaaS that also leverages network effects. In a way, this could make Acquia the Google of the Drupal community.

As with all videos, you can

Open Source vs. Free Software from a Marketing Perspective

While at OpenExpo last year, I grabbed the opportunity and asked Bruce Perens and Shane Coughlan to interview each other for They have done a fine job discussing the terms Open Source and Free Software from a marketing perspective. Hope you’ll enjoy the conversation as much as I did. Here are the highlights:

As with all videos, you can