Tweet Open Source India is a well-known annual open source conference in India. This year, it will be held in Bangalore between October 12-14 at the NIMHANS Convention Centre, and my Age of Peers colleague Vikram Vaswani will be presenting Continue reading
Tweet In case you’ll attend the Open World Forum in Paris next week, make sure you join me and my team mate Rory MacDonald for our session Does Open Source Need Marketing?. During this 1h session, we’ll testify some of Continue reading
Tweet The organizers of the J and Beyond Joomla! conference just published a video recording of my talk Marketing is for Geeks:
Tweet I am excited that my talk for OSBC has been accepted: How U.S.-based FOSS Companies Effectively Market to Europeans. Furthermore, InitMarketing will exhibit as a sponsor at OSBC. See you at OSBC in San Francisco, March 24-25!
Tweet Free and Open Source software is often being introduced through the back door in SMBs as well as large corporations. In-house developers can any time download it at no cost and install it to see if it fits the Continue reading
Tweet The dates for the OSBF workshops on Open Source sales and marketing are now available online. I’ll kick off the series of workshops together with Richard Seibt, former CEO SUSE, at February 18th in Nuremberg, Germany. From 10-13, I Continue reading
Tweet I am a big fan of Clay Shirky. He presented “It’s not information overload. It’s filture failure.” at Web 2.0 Expo NY last year – a fabulous speech you should not miss: Shirky’s talk made Matt Asay think about Continue reading
Tweet Next week, Thursday, I will present in Istanbul, Turkey on “Does Open Source Software Needs Marketing? Why and How”. Here’s further information from the invitation letter: We would like to see you among us for the Open Source Marketing Continue reading
Tweet For all of you in the German-speaking regions of Europe, OSBF will offer various talks related to marketing Open Source software. As a founding member of OSBF’s Open Source Sales & Marketing Group, I’ll present a two hours introductory Continue reading
Tweet InitMarketing teamed up with Olliance Group and we’ll present a workshop entitled Building an Effective Commercial Open Source Strategy at Open Source in Mobile (OSiM) conference, Berlin, September 19th. My fellow Roberto already posted some details about the OSiM Continue reading