Tweet Web sites of community-driven Open Source project are gradually becoming more professional and “marketing savvy” in their presentation. Earlier, many of these sites would be presented in a rather technical style, with lots of code and API examples and Continue reading
Tweet One of the great things about Open Source software, is its ability to significantly cut the length and expense of the sales process, by allowing prospects to “self-qualify” themselves for the product offering. Simply put, because an Open Source Continue reading
Tweet All too often, companies think of branding as a one-time effort: they define the market positioning, create a brand and logo to reflect this positioning, and then take this brand into the world. All marketing activities that follow from Continue reading
Tweet One of the questions I commonly hear from clients is, “Why do we need a marketing strategy? We already have [a PR agency/a Google Adwords campaign/a Facebook presence] that’s working for us, so what’s the point in spending time Continue reading
Tweet Today, more and more proprietary software vendors are choosing to go Open Source. Doing this enables them to leverage the community benefits of Open Source, shorten the sales cycle, and gain a competitive advantage over other proprietary products. However, Continue reading
Tweet For a firm with an Open Source product, making the software available for no cost is a great way to build a community around it and foster bottom-up adoption. However, this is just the beginning: the firm still faces Continue reading
Tweet In case you’ll attend the Open World Forum in Paris next week, make sure you join me and my team mate Rory MacDonald for our session Does Open Source Need Marketing?. During this 1h session, we’ll testify some of Continue reading
Tweet The organizers of the J and Beyond Joomla! conference just published a video recording of my talk Marketing is for Geeks:
Tweet Open Source software vendors outside of the U.S. or UK tend to make a fatal strategic mistake: They sacrifice international marketing communications at the altar of a regional sales focus. For example, an Open Source business started in Spain Continue reading
Tweet I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source Continue reading