Tweet I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly. In the extremely overcrowded open Continue reading
Tweet I will join Magnolia International Ltd., the company offering the Java-based open-source Content Management System Magnolia CMS, starting January 1, 2013. As a partner and Head of Marketing, my responsibility will be to manage the company’s marketing and community Continue reading
Tweet Red Hat’s opensource.com has published my article “Marketing open source is made for geeks”, which has a case study and some ideas for how you can take your open source product “across the chasm“. Every open source business ecosystem Continue reading
Tweet The power of a brand lies in its ability to communicate core product attributes to consumers and evoke an emotional reaction from them. Every marketer knows that emotions can drive purchase decisions and so, a brand that is able Continue reading
Tweet For most Open Source vendors, their Website is their primary marketing channel and forum to communicate with users, partners and community developers. And so, it’s quite important that the Website meet the vendor’s positioning, messaging and communication needs whilst Continue reading
Tweet I had the chance to do a video interview with Glyn Moody, a renown technology journalist and consultant, at the South Tyrol Free Software Conference (SFScon), past Friday. Glyn provides great answers to the following questions: Is “Open Source” Continue reading
Tweet “Markets are conversations”, says The Cluetrain Manifesto and if you take the analogy a little further, you’ll realize that conversations are only meaningful when all the participants have something useful to contribute. In an Open Source ecosystem, where the Continue reading
Tweet I’m very happy to announce a new client of my agency Age of Peers: Paris-based Modeliosoft has open-sourced Modelio, a professional modeling environment for developers, systems engineers and business architects. We supported Modeliosoft with marketing and community strategy services Continue reading
Tweet Last week, I published a video interview with Ross Turk that I recorded at Open World Forum in Paris. Here’s another interview that I recorded at the event, this time with Stéfane Fermigier, Founder and Chairman at Nuxeo. In this Continue reading
Tweet The Open Source Business Resource (OSBR) published an article of your true and only. OSBR is a free monthly publication of the Talent First Network. Each issue contains thoughtful insights on issues relating to the development and commercialization of Continue reading