Tweet For a firm with an Open Source product, making the software available for no cost is a great way to build a community around it and foster bottom-up adoption. However, this is just the beginning: the firm still faces Continue reading
Tweet For Open Source projects whose software architecture allows it, inviting developers to extend the core product through add-on modules and plug-ins is a great way to raise interest and awareness and thus kickstart or foster an adoption/contribution cycle. In Continue reading
Tweet LinuxTag is the most important place for Linux and open source software in Europe. Last year, LinuxTag had over ten thousand attendees, and over 300 speakers. This year, the 16th LinuxTag will be June 9-12, 2010 at the Berlin Continue reading
Tweet Open Source software vendors outside of the U.S. or UK tend to make a fatal strategic mistake: They sacrifice international marketing communications at the altar of a regional sales focus. For example, an Open Source business started in Spain Continue reading
Tweet Please shell out a few minutes to help the IKS Project identify business needs for semantic CMS by participating in a survey. The results will help the EU-funded project to work towards an Open Source interactive knowledge stack. There Continue reading
Tweet I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source Continue reading
Tweet I’ve yesterday had a conversation with the CEO of an Open Source company who sounded rather frustrated when I discussed the importance of nurturing Open Source communities. He said: People seem to think they have a right to free Continue reading
Tweet Matt Aslett has made his stance on a discussion that started on Twitter about Open Source vendors giving away control to their community with the goal of better monetization. I concur with Savio Rodriguez’s doubts, but I believe that Continue reading
Tweet Wazi just published an article I wrote, comparing Europe and the US, which hopefully allows Open Source vendors based in the US to better understand the European market. The article is based on the research I did for the Continue reading
Tweet Free and Open Source software is often being introduced through the back door in SMBs as well as large corporations. In-house developers can any time download it at no cost and install it to see if it fits the Continue reading