Tweet I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly. In the extremely overcrowded open Continue reading
Tweet Red Hat’s opensource.com has published my article “Marketing open source is made for geeks”, which has a case study and some ideas for how you can take your open source product “across the chasm“. Every open source business ecosystem Continue reading
Tweet No doubt, Open Source is essentially an international business. Open Source vendors who solely focus on one region that might not even be an English-speaking one, will struggle. They will be forced off the road by competitors with an Continue reading
Tweet This blog post lists some important things you should think about when making your first community manager hire, why credibility is the most important trait of character and why being quirky might be a virtue. Full Time Job If Continue reading
Tweet For most Open Source vendors, their Website is their primary marketing channel and forum to communicate with users, partners and community developers. And so, it’s quite important that the Website meet the vendor’s positioning, messaging and communication needs whilst Continue reading
Tweet The Open Source Business Resource (OSBR) published an article of your true and only. OSBR is a free monthly publication of the Talent First Network. Each issue contains thoughtful insights on issues relating to the development and commercialization of Continue reading
Tweet Back at OSBC in 2009, Stephen Walli and Dave Neary discussed the role of community managers and I was sitting at the same table. Back then, I was not really sure which stance to take, whether it was better Continue reading
Tweet All too often, companies think of branding as a one-time effort: they define the market positioning, create a brand and logo to reflect this positioning, and then take this brand into the world. All marketing activities that follow from Continue reading
Tweet A couple of years ago I wrote about the IT culture of Europe and the market opportunity it presents for vendors of open source software. If you’re ready to take advantage of that information, here are some points American Continue reading
Tweet Today, more and more proprietary software vendors are choosing to go Open Source. Doing this enables them to leverage the community benefits of Open Source, shorten the sales cycle, and gain a competitive advantage over other proprietary products. However, Continue reading