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Sandro Groganz

Sandro Groganz

Marketing and Open Source

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Category Archives: Articles

Branding and the Open Source Marketplace

Posted on November 26, 2012 by ordnas — No Comments ↓
Credit: opensource.com

Tweet I’m quite busy with transitioning from my life as a consultant to working for Magnolia. Hence, I was not yet able to let you know that opensource.com published yet another article from yours truly. In the extremely overcrowded open Continue reading →

Posted in Articles, Business, Marketing, Open Source | Leave a reply

My Article on opensource.com: Why Marketing Is For Geeks

Posted on September 11, 2012 by ordnas — No Comments ↓
opensource_com

Tweet Red Hat’s opensource.com has published my article “Marketing open source is made for geeks”, which has a case study and some ideas for how you can take your open source product “across the chasm“. Every open source business ecosystem Continue reading →

Posted in Articles, Business, Community Development, Marketing, Open Source | Leave a reply

What US-based Open Source Vendors Need to Know About Europe

Posted on June 14, 2011 by ordnas — No Comments ↓

Tweet A couple of years ago I wrote about the IT culture of Europe and the market opportunity it presents for vendors of open source software. If you’re ready to take advantage of that information, here are some points American Continue reading →

Posted in Articles, Business, Open Source | Leave a reply

Commercialization of PHP Software

Posted on November 30, 2009 by ordnas — No Comments ↓

Tweet I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source Continue reading →

Posted in Articles, Business, Content Management, eZ, Licensing, Marketing, MySQL, Open Source, PHP | Leave a reply

A Primer on Europe for US-Based Open Source Communities and Vendors

Posted on July 31, 2009 by ordnas — No Comments ↓

Tweet Wazi just published an article I wrote, comparing Europe and the US, which hopefully allows Open Source vendors based in the US to better understand the European market. The article is based on the research I did for the Continue reading →

Posted in Articles, Business, Marketing, Open Source | Leave a reply

German Article about Marketing Open Source PHP Software is Online

Posted on December 4, 2008 by ordnas — No Comments ↓

Tweet My article published in German PHP Magazine is now available online: Vermarktung von PHP-Software – Kunden gewinnen auf die offene Art.

Posted in Articles, Marketing, Open Source, PHP | Tagged PHP Magazin | Leave a reply

Article About Marketing Open Source PHP Software in German PHP Magazin

Posted on July 23, 2008 by ordnas — 1 Comment ↓

Tweet German PHP Magazin published an article written by myself with some guidelines how to market Open Source software based on PHP. Grab the current issue 5.2008 and check out the article entitled “Auf die offene Art”.

Posted in Articles, Marketing, Open Source | 1 Reply

Interview on CMSWire

Posted on January 11, 2008 by ordnas — No Comments ↓

Tweet CMSWire asked me to be the first they interview for their brand new column Flash Quiz. If you ever wondered how much I sleep and whether I like fancy cars, check out Flash Quiz: Sandro Groganz Speaks.

Posted in Articles, Content Management, Marketing, MySQL, Open Source, Personal, Social Software | Leave a reply

Article on MySQL Administrator in Int. Linux Magazine

Posted on April 17, 2004 by ordnas — No Comments ↓

Tweet This month’s Issue 42 of the International Linux Magazine ships with a review I have written about MySQL Administrator.

Posted in Articles, MySQL | Tagged linux_magazine, mysql_administrator | Leave a reply

Article on New MySQL Extension

Posted on March 20, 2004 by ordnas — No Comments ↓

Tweet Zak Greant and Georg Richter have put together an excellent article on the new MySQL extension.

Posted in Articles, MySQL | Leave a reply

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