Red Hat’s opensource.com has published my article “Marketing open source is made for geeks”, which has a case study and some ideas for how you can take your open source product “across the chasm“. Every open source business ecosystem offers multiple revenue opportunities to exploit. However, to do this successfully, you must have a good understanding of business dynamics within the ecosystems. Armed with this knowledge, you can use open source marketing techniques to raise your credibility and generate sales for your product. Read more
About ordnasSandro Groganz is the Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS. He is an expert in the field of marketing open source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.