A couple of years ago I wrote about the IT culture of Europe and the market opportunity it presents for vendors of open source software. If you’re ready to take advantage of that information, here are some points American open source software vendors should consider when developing a plan to open new markets in Europe.
About ordnasSandro Groganz is the Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS. He is an expert in the field of marketing open source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.