Commercialization of PHP Software

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I’ve just published an article that explains how a PHP-based product can gain a good position in the market and be made appealing to customers by using marketing communication. The focus is on products licensed under an Open Source license. Yet, most of the recommendations also apply to proprietary offerings.

The article has initially been published in German by PHPmagazin. It has now been translated to English and is available on the Initmarketing website: Commercialization of PHP Software.

About ordnas

Sandro Groganz is the Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS. He is an expert in the field of marketing open source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.

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