Video Interview with Andrew Rodaway, Director of Marketing, Canonical

I very much enjoyed the video interview conducted with Andrew Rodaway, Director of Marketing, Canonical at OSiM.

In that interview, Andrew says:

“A lot of money will come into the open-source movement over the next few years and that drives the marketing agenda.”

He is certainly very right, because at InitMarketing, we experience steady and growing demand for our Open Source marketing services. Although the global economy isn’t in good shape, our customers invest in marketing their Open Source products more than ever.

It really seems that Open Source is doing good in a time of recession and every marketing dollar invested by Open Source vendors in a time where proprietary vendors struggle during an economic downturn is wisely spent because it gets them ahead of proprietary competition.

Watch the interview with Andrew Rodaway about marketing Canonical and Ubuntu at InitMarketing.tv.

About Sandro Groganz

Sandro Groganz is an expert in the field of marketing open-source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS, Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.

Facebook Comments