Month August 2008

InitMarketing Joins Open Source Business Foundation (OSBF)

Sandro Groganz 1 Comment

InitMarketing is now a member of Open Source Business Foundation (OSBF). OSBF is a European-wide Open Source network founded by Richard Seibt of SUSE fame. The activities of the network focus on the business benefits of Open Source software. The members of OSBF are companies, institutions, VCs and persons inspired by open source software – all together over 120 to date.

There are plenty of useful working groups within OSBF, such as:

  • With the Open Source Business Award, OSBF annually awards innovative ideas, concepts and promising business plans.
  • The Campus Coaches provide member companies their diverse professional experience free of charge.
  • The COSAD working group develops best practice guidelines for OSS.
  • The OSBF Embedded project fosters the use of OSS, especially Linux in embedded systems.
  • Just recently, OSBF started a sales and marketing project that InitMarketing is a core member of.

In only two years since OSBF’s birth, it has established itself as probably the most important interest group for OSS businesses with a strong footprint in Germany and a growing attraction all over Europe.

Co-exhibit with OpenOffice.org at Systems

Sandro Groganz Leave a comment

Flo of OpenOffice.org fame just pinged me via email and asked if I knew anyone who would be interested in exhibiting together with them at Systems trade fair. This is what he writes in his Weblog:

OpenOffice.org will exhibit at the Systems trade show in Munich, which takes place from October 21th to 24th, one month after the release of OpenOffice.org 3.0. If you are offering products, services or software related to OpenOffice.org, you are welcome to co-exhibit with us at our booth. Booth management, organization and marketing will be done by the association OpenOffice.org Deutschland e.V.

Given that OOo 3.0 will be released shortly before Systems, I guess there will be quite a hype. Hence, if you are in the OOo business in one or the other way, this seems like a great opportunity to raise your visibility.

Find more information and how to contact Flo in his post about the exhibiting opportunity with OOo at Systems.

InitMarketing Helps Magnolia Relaunch Website

Sandro Groganz Leave a comment

In parallel with the new Magnolia 3.6 release, Magnolia International Ltd. also launched the new Magnolia website. InitMarketing helped Magnolia with re-structuring and re-writing the content.

The overarching goal was to make all existing information more comprehensible, thereby achieving better communication of the brand “Magnolia”. Furthermore, the new website includes more information beneficial to the Magnolia community such as the new Magnolia Newsletter.

Relaunched Magnolia Website

InitMarketing worked together with Swiss designer Andrea Heinzer for example on creating the front page banner. Andrea was in charge of designing the whole website and she obviously did a fantastic job.

InitMarketing is particularly proud that we achieved this milestone together with the folks at Magnolia and enjoyed working with them on the new website very much. The Magnolia ecosystem can expect some more good things to happen marketing-wise…