German PHP Magazin published an article written by myself with some guidelines how to market Open Source software based on PHP. Grab the current issue 5.2008 and check out the article entitled “Auf die offene Art”.
About Sandro GroganzSandro Groganz is an expert in the field of marketing open-source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS, Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.