Tweet There is no need to spend a fortune in marketing dollars to launch a new Open Source product. You can create substantial buzz with a low marketing budget to win your first customers. The basic rules are: Don’t think Continue reading
Tweet The InitMarketing team keeps growing. This time Andreas Heer from Switzerland joins us. He is a great addition due to his strong background as a journalist of German-speaking newspapers and magazines in Switzerland. Andi is a board member of Continue reading
Tweet I am happy to announce the winner of the InitMarketing logo contest. We received 34 logo submissions and we would like to deeply thank everyone who participated. It was great to see the logos coming in since the very Continue reading
Tweet It would not be too far fetched to talk about some of Microsoft’s PR talk related to Open Source as driven by a burned lands strategy in the past years. Let’s leave the past behind. Let’s assume that Microsoft Continue reading
Tweet As of today, Vikram will join the InitMarketing team and run the InitMarketing office in Bombay, Maharashtra India. He is an experienced technical writer who already published several LAMP books and contributed articles to various developer zones such as Continue reading