The Brand Value of MySQL
Tweet Totally expectable, the sun has gone up and down for the past two weeks since Sun bought MySQL for $1 billion and we still trust in MySQL – do we trust in Sun? In fact, Sun paid a high Continue reading
Monthly Archives: January 2008
Progress of Open Source Marketing Consultancy
Tweet I am happy to share some exciting news with you about the Open Source marketing consultancy I currently build up: I found a “f*****g awesome” (as Zak put it) company name. Thanks to Zak Greant, Lars Trieloff and Markus Continue reading
Emerging Sales Leads in Open Source Ecosystems
Tweet Open Source companies benefit from continuous lead generation in an open ecosystem. They can operate with lower direct sales efforts, because prospects most likely already tried out the OSS product and contact them to agree on a deal. OSS Continue reading
Interview on CMSWire
Tweet CMSWire asked me to be the first they interview for their brand new column Flash Quiz. If you ever wondered how much I sleep and whether I like fancy cars, check out Flash Quiz: Sandro Groganz Speaks.
Meet Me at Open Source Meets Business Congress
Tweet Drop me a line should you also be at OSMB congress in Nuremberg, Germany. I’ll be there at January 22nd only. Looking forward to seeing you there!
Winning Pragmatists with Open Source Products
Tweet The meritocratic style of Open Source communities can irritate those who simply want to make a deal to raise their own productivity (so-called pragmatists). Highly community-driven projects without at least one strong corporate leader provide too many options frustrating Continue reading
Starting Open Source Marketing Consultancy
Tweet Due to solid demand, I will officially start my own business offering marketing consulting services to Open Source software creators and contributors in February. Clients will be able to choose from a broad range of marketing services, including strategic Continue reading