Linux goes Management

The way how the Linux community is organised gets growing awareness in management, not only in that of software companies. Harvard Business Review published an article entitled Collaboration Rules, were the Linux community is being compared with the organisational structure of Toyota. The article is in general worth to read. I have read the
German version which is published in the current issue of Harvard Business Manager.

The authors’ basic statement is: “Corporate leaders seeking to boost growth, learning, and innovation may find the answer in a surprising place: the Linux open-source software community.” And they continue: “Specifically, Toyota and Linux operate by rules that blend the self-organizing advantages of markets with the low transaction costs of hierarchies.”

Management will indeed be able to learn a lot from Linux or the FOSS movement in general, as it can be regarded as the prototype organisational form of knowledge work. Today, most products are knowledge-based, even if it is simply the design of your coffee cup. Thus, the culture of open sources can be applied to various companies of any kind.

The article analyzes what I’d call a company culture of open sources, where information is freely shared between various stakeholders of a production process, be it software (Linux) or industrial goods (Toyota). Such a company culture is very much one that gives community members or employees the freedom to develop their skills and personality.

Unfortunately, the article deals with the aspects of knowledge companies for individuals only marginally. It could nicely be approached from the notion of humans as open sources as elaborated in the latest book of Gunter Dueck: Topothesie (German only). Then it becomes obvious, that doing it the Linux way also means a change of management styles and human interaction at work in general.

About Sandro Groganz

Sandro Groganz is an expert in the field of marketing open-source products. He co-founded Age of Peers, a global communications agency for organizations in Open Source. He served as Head of Marketing at Magnolia, creator of the open web content management system Magnolia CMS, Vice President of Marketing at Mindquarry, an open source startup financed by Hasso Plattner Ventures, and Vice President of Communication at eZ Systems, the creator of the open source content management system eZ Publish.

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